Author Archives: Crystel

Business owner or entrepreneur

Did You Buy Yourself a Job or Are You a True Entrepreneur?

Are you a true entrepreneur with everything in hand, or have you only bought a job and believe you’re something you haven’t quite achieved? While you’re on the right track, you’ve only bought yourself a job if:

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Authentic Influence Go Give

Relationships and Wealth

Life is 100% relationships. Think about the people you come in contact with every day. Each one of those people plays an important role in your life. Whether it’s your spouse, children, customer, business partner or even the casual acquaintance. Build the right relationships and you will ultimately build your wealth.

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The power of an accountabiity partner

Who Is Holding You Accountable For Your Success?

Get an Accountability Partner

Let’s talk about the healthy lifestyle again. You’ve taken the first step and joined a local gym. You’re actually really excited because you even went to the grocery store and filled your refrigerator with healthy food. Now what? While you’ve taken a few good steps in the right direction it doesn’t mean that you’ll actually go to the gym on a regular basis and work out while you’re there. It doesn’t mean that you will make good food choices throughout the day while you’re not home. This is why personal trainers are in such demand. It’s all about the accountability.

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Attract, qualify, and hire the best candidates

Hire the Best! Forget the Rest!

To Hire the Best, Be the Best

It can take up to three months to fill just one position at Zappos. Keri Ayres, the CEO and founder of Moms In Motion, spent many years hiring to fill roles; today, it’s a privilege to work with the team of eighty-four strong moms in motion.

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Expect to learn

If You Want To Learn, You Must Expect To Learn!

Expect to Learn

How many times have you attended a workshop or seminar only because you felt you had to? I’ve been there. The boss scheduled a training for me; the company retrained on a regular basis. We often attend or read because we think we should because someone else thinks we should.

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Your purple cow

What’s Your Purple Cow?

Create the Purple Cow

First of all, if you haven’t already read Seth Godin’s book Purple Cow, get a copy and read it today. Until then, I’ll cover the important part: Seth refers to creating a purple cow for your company. You might now be wondering what a purple cow is. Something exotic? Not quite. ‘Different’ is good enough.

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Too much information

Stop All That Learning!

Stop continuously learning something new!

Yes, I said stop learning something new. Our brains are only built to handle a certain amount of information at any given time. Too often we attend every workshop, read every book, watch every video that we think will help us learn and achieve more.

But less is more has never been more relevant than in learning. 

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Team vs Employee

Team vs. Employee

Think about a team you’re familiar with. Is it sports-related? If so, you’re on the right track! Sports give us great examples of teamwork is and how successful organizations can be if they put that same strategy into practice.

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Wrestling with yourself

How Business Owners Get in Their Own Way

While working with business owners over the last nineteen years I’m often asked, “What is the greatest challenge you see for business owners?”

The answer is always the same because it’s the owners who are usually their own greatest challenge.

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Im not my target market

Your Target Market Goal—Stop the Shotgun Approach

Stop the shotgun approach and take aim at your target market!

What’s your target market and how do you plan to reach out to it? All too often, companies and business owners use the shotgun approach; they throw their marketing dollars in every avenue they can think of, hoping something will work. Trust me, I’ve worked for companies that actually encouraged their sales teams to use the shotgun approach: throw as many shots as you can and eventually something will stick.

What they typically forget is one of the fundamentals of business—creating their target market.

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