Your Target Market Goal—Stop the Shotgun Approach

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Im not my target market

Your Target Market Goal—Stop the Shotgun Approach

Stop the shotgun approach and take aim at your target market!

What’s your target market and how do you plan to reach out to it? All too often, companies and business owners use the shotgun approach; they throw their marketing dollars in every avenue they can think of, hoping something will work. Trust me, I’ve worked for companies that actually encouraged their sales teams to use the shotgun approach: throw as many shots as you can and eventually something will stick.

What they typically forget is one of the fundamentals of business—creating their target market.

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