90 Marketing Strategies for Small Business Owners with No or Little Budget!

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hot air balloon marketing

90 Marketing Strategies for Small Business Owners with No or Little Budget!

Marketing on little or no budget? Yes is it possible!

How many marketing strategies do you have actively working to drive business to your door? 100 or more? If it’s any less than 100 you’re missing countless opportunities!

I know what you’re thinking.

That’s impossible for any small business!

What if I told you it was possible and on a very minimal…almost zero budget?!

Visualize your business. Think of it as a porch with pillars. If you only have two pillars (marketing strategies) and one pillar collapses your roof (business) is sure to fall. However, if you have ten columns, each with 10 different support systems built in, your roof will have continuous support!

Before building your 10 x 10 marketing plan you should first DEFINE YOUR TARGET MARKET, and Follow this 9 Must-Do’s to GENERATE AND CLOSE LEADS IN TODAY”S MARKET!

Take a moment and list all the general marketing avenues you are currently using. Now, within each one of those avenues how could you utilize that avenue for more potential? If you’re using social media as an avenue what other social media platforms are available. I can think of 10 free social media platforms. The pillar (Marketing Avenue) is social media. The supports (Strategies) are the 10 platforms. That’s 10!

If you have a website what are the 10 things that you could do to generate and potentially close leads on your site? That’s 20!

If you have a referral program, what are the 10 ways you could generate referrals? That’s 30!

The list goes on and on!

Check back or email me at crystelsmith1012@gmail.com for a 10 x 10 downloadable marketing strategy list with over 90 strategies with zero or minimal investment required!

Marketing doesn’t require a hefty investment that’s tied to guess work. If done strategically, efficiently, and effectively it can generate and close more leads than you ever thought possible!

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generating and closing leads

9 Must-Do’s to Generate and Close More Leads in Today’s World!

9 Must do’s to generate more leads in today’s world!

Marketing in it’s simplest form is buying customers. As a business owner you must know what you’re willing to spend to gain a new customer, create a budget, set goals, market, track, adjust, and market again.

  1. Determine the lifetime value of your client.

    1. Average Dollar Sale
    2. Number of times your client buys from you
    3. Average number of years your client buys from you
Average Dollar Sale $100.00
Average Number of Purchases in One Year 6
Average Number of Years We Retain Our Clients 3
Lifetime Value $1,800.00

 

  1. Determine what you are willing to spend per client.

    1. If the average lifetime value of your client is $1,800.00 would you be willing to spend $100.00 to get them in the door? Would you be willing to spend $300.00? You must determine what you’re willing to spend for a new customer.
  2. Create a budget with an allowable acquisition cost per client and set a target goal.

    1. If a marketing strategy requires a $300.00 investment and your allowable acquisition cost per client is $100.00 then your goal should be to gain a minimum of three clients. Any less than three clients and your acquisition cost just went up.
  3. Target your client.

    1. Since you know your target market, use mediums that they actively use. If you are unsure of who your target market is, stop and DEFINE YOUR TARGET MARKET!
  4. Create the offer.

    1. Be clear and specific in your strategy. Tell your client what the specific offer is.
  5. Give them a call to action.

    1. So often advertisements lack a call to action. Customers are left with basic information about a company with either no offer or instruction to get the offer.
  6. Track your leads.

    1. If your strategy isn’t generating any leads you may want to change your medium,  your offer, or your call to action. If it’s generating leads as you expected you may want to boost your marketing with the medium.
  7. Track your conversion rate.

    1. What good are leads if you don’t close them. They are absolutely no good. As a matter of fact. They are costing you time and money. If you’re not converting leads you may not have set clear expectations. Or you may just need to just get better at closing the sale. If your prospect decides not to buy ask them why. Be sure to explain that you’re collecting this information to improve your message in the future.
  8. Wash-Rinse-Repeat

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